Principles
Brand diagnosis, positioning, and the methodology of making independent work visible. These essays are grounded in 22 years of practice.
There is no one-size-fits-all brand strategy. But there are patterns. Over two decades of working across animation, media, art direction, and brand consulting, I have developed a framework that works for independent practitioners — people who have no marketing department, no creative director, and no budget for research.
This section is where I publish that framework, along with case studies, reflections, and the occasional polemic.
Featured Posts
The Brand Triangle for Independent Practitioners
Positioning, visibility, and trust — and why most brand advice fails for people who work alone.
Coming soon
Reading People Before Reading Portfolios
How a 20-year practice of artist interviews changed the way I think about brand strategy.
Coming soon
Why “Independent” Is Not a Business Model
The difference between working alone and building something that lasts.
Coming soon
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